Why we built JoJo Days

There is a particular kind of tired that comes with a new baby. You are running on broken sleep, your phone is full of photos you will never quite get around to organising, and somewhere in a group chat is a video of the first real smile that you will have lost by Friday.

We built JoJo Days for that exact moment.

The apps we tried first

Before we wrote a single line of code, we did what every new parent does. We downloaded the baby apps. And one by one, they let us down in the same few ways.

Most of them wanted a subscription. Not a small one, and not just once. A monthly fee, for years, simply to keep the photos of your own child. Stop paying and the memories go quiet.

Some of them put ads right next to our baby. Nappies, formula, insurance, the lot. It felt strange to open something so private and be sold to on the way in.

And a few were free, which turned out to be its own kind of expensive. Free usually means you are the product, and the quiet trade is your family's data.

We did not want any of that for our own kids. So we stopped downloading and started building.

What we wanted instead

We wanted something simple, and honestly a little bit joyful. A calendar where every day is its own card. Tap a day, write a line, add a few photos, a short video, maybe a voice note of the laugh you never want to forget. Star the firsts. Look back over a month and feel the whole thing again.

We wanted it to work from the very start, so it begins in pregnancy with a gentle countdown and grows up alongside your child from there.

And we wanted one promise sitting quietly under all of it: this is yours.

The one thing we will never do

You pay once. That is it. No subscription, no renewal you forgot about, no ads on your baby, and no selling your family's data to anyone, ever.

That is not a clever line for us. It is the whole reason JoJo Days exists. A baby book should outlast the company that made it, not hold your memories behind a monthly fee.

Keep the little days

The big milestones tend to look after themselves. Everyone remembers the first steps. It is the small stuff that slips away. The way they said a word wrong. The Tuesday nap that somehow lasted three hours. The face they pulled at lemon for the very first time.

Those are the little days. They are the ones you will want back.

We built JoJo Days so you can keep them.